Successful Website Design


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1. Your Website Should Reflect Your Brand Identity

If your company is established and has a strong brand identity, RixiVert Technologies can take your business to the next level. We work closely with clients to incorporate their existing brands into exciting, new websites that not only strengthen their identities but also enhance their positions in the marketplace. However, if you’re a new company or launching a new product or service, then RixiVert Technologies is the ideal partner for you! You don’t have to have a logo or even a business name to contact us. We welcome clients in every stage of branding and design development.


2. Understand Your Website’s Objectives

What do you want your website to do? What are your main objectives? This may seem simple, but many websites fail because their objectives are not reflected in their design. In general, most companies use a web site to: 1) establish their brand, 2) sell a product, 3) build their customer base, and/or 4) communicate information. RixiVert Technologies often asks its clients to assign points to each objective according to its importance. This helps prioritize objectives so that a website can be designed around them. Understanding your business objectives is key to designing a successful, effective site that helps you achieve your goals.


3. Know Who Your Web Customers Are and Build the Site for Them

During the design development stage, RixiVert Technologies helps its clients identify their potential customer base or target audience. Most businesses have several target audiences, each of which will visit a website for different reasons. As a result, audiences will be motivated by different colors, fonts, messages and design styles. Knowing that men and women may respond to the same presentation in different ways will help you make design choices that will appeal to each customer base. Understanding the demographics of your various target audiences is key to designing a site that meets the needs of your business and website visitors.


4. Focus on Converting Web Visitors to Customers

Web visitors become customers in several ways. They might purchase a product or service, get more information or join a mailing list. Others might download a white paper, request a bid, or sign up for discounts and sale notifications. By interacting with your website, a visitor takes the first step in becoming a customer. Businesses, such as homebuilders, resorts, designers and caterers, may use their websites to showcase services or close a sale. Some sites exist solely to generate calls from qualified customers. Successful websites provide visitors the information they need – and generate the responses you want - at every stage in the sales cycle.


5. Make Your Site Different. Stand Out in the Crowd

Don't be afraid to explore unique names and wild design ideas as you develop your new website. Who would have imagined that a company called Google or Ebay would become so successful? What does the name Starbucks have to do with coffee? Each of these brand names is unusual and immediately identifiable, yet they don’t include their product. Did you know that names not automatically associated with a product make people pause and think? Scientific studies have shown that if a web visitor repeats your brand name three times, he or she is much less likely to forget it. So, consider a unique name - or at least a unique design! Anything bland and boring on the web is soon forgotten. Don't loose customers. If you provide a unique look and online experience, they will come back to your site again and again. Be adventurous!


6. Always Choose the Very Best. Experience Makes the Difference

Your last design tip is to pick RixiVert Technologies as your partner. RixiVert Technologies has the experience, business know-how and creative savvy you need to make your site a success. Call RixiVert Technologies toll-free at 800-817-7859 and take the next step in your path to prosperity and success on the web!

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Do you know anyone who needs a website, web application, or ecommerce storefront?

Simply refer our services to someone you know or you can provide us with the contact information of a person who might be interested in our web services. If that person contacts us and it results in a web project for our company, we will credit your PayPal account in the amount of $100 for each referral.

The Open Source Initiative:

The Open Source Initiative (OSI) is a non-profit corporation with global scope formed to educate about, and advocate, for the benefits of open source, and to build bridges among different constituencies in the open source community.

RixiVert works with clients who are looking for affordable and powerful websites, content management systems, online point-of-sale, Cloud E-commerce Software, Online Business Software, and other custom software engineering. RixiVert Cloud Based Software develops all of its products on Open Source platforms.